Let's say you meet Jane at a business mixer. The first thing to remember is to forget China Elevator YOU and learn about Jane. Ask her questions about her family, her job or business, how long she's been in that job, etc. Be sincerely interested in Jane, who she is and what she does. If you are, then in almost every situation, Jane will ask you what you do.
Instead of answering Jane in just one or two words, start by asking a question. Do you know how frustrated people are with their jobs?...Well, what I do is to show people how to get out of the rat race and start their own fun, simple and profitable home business with a product people already love."
You can design your 30-second commercial around your product or service, or around your business opportunity. Either way, you are stating a common problem and then offering a solution through what you do.
Now, if Jane has no interest in what you do, she might say. Oh." If she doesn't ask any questions, then either she has no interest in what you do, or your 30-second commercial wasn't powerful enough. If someone doesn't ask any other questions, that's your clue to move on to another topic of conversation.
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